About Us

About Softball Excellence

Thanks for interest in Softball Excellence. Our mission is to become your premier "online destination for all things softball", to be the first place you go on the internet when you're looking for any type of softball instructional information.

Softball Excellence was founded by world-renowned Instructor, Clinician and Author Cindy Bristow. Cindy formed Softball Excellence to realize her vision of providing the very best softball instructional information on every topic and skill and making it immediately available to every softball coach, player, parent and enthusiast.

We continually grow our catalog of softball educational material and constantly update our website to reflect new offerings. Utilizing the web as our catalogue and delivery vehicle allows us to quickly offer you new products virtually overnight.

Our motto is:

  • What you want
  • How you want it
  • When you want it!

And by using the most up-to-date technology combined with the internet we're able to bring you exactly that - WHAT softball instructional information you want, HOW you want it, and WHEN you want it!

About Cindy Bristow

Cindy has been involved in virtually every facet of softball throughout her 30-plus year career in the sport.


  • Pitched and played 1st base collegiately at Cal Poly Pomona where she played for NFCA & ASA Hall of Famer, Carol Spanks
  • Played professionally for the Santa Ana Lionettes


  • Assistant Coach at Arizona State
  • Head Coach at New Mexico State
  • Head Coach at Wichita State
  • Head Coach and Assistant General Manager of the Georgia Pride who later became the Florida Wahoos in the Women's Professional Softball League
  • Assistant Coach, University of California, Riverside


  • President of the National Softball Coaches Association
  • National Director of Junior Olympic Softball for the Amateur Softball Association
  • Director of National Teams and Coaching Development for USA Softball
  • Director of Development for the International Softball Federation (ISF) - the world governing body for the sport of softball, including the Olympics


  • Authored 8 softball instructional books
  • Produced 14 instructional video tapes on Softball
  • Featured speaker at hundreds of softball clinics both in the US and abroad
  • Organized and Leader of numerous softball clinics
  • Cindy is also a color analyst for ESPN's college softball coverage


  • Inducted into the National Fastpitch Coaches Association Hall of Fame
  • Helped guide the selection of the US's first-ever Olympic Softball team that won a Gold Medal in the 1996 Olympic Games.
  • Coordinated the Greek Olympic Softball Team's creation and first-ever appearance in an Olympic Games
  • Has worked with 3 different Olympic Softball Teams; USA, Greek and Chinese
  • Led the Florida Wahoos to a WPSL championship
  • Awarded WPSL Coach of the Year
  • Traveled the world to help increase the level of softball coaching and play on a global level while working with the ISF's 125+ member countries

Contact Information

Click Here to contact Softball Excellence


Click Here to access our FAQ